Today, more than ever before, it is vital to apply the assets within an organisation in a clear and targeted fashion. The value proposition contained in an intellectual asset management driven approach is quite simply that, by understanding the value dormant in the underused intangibles in your business, and by selective use of these intangibles as part of the business process, you can add significant value to your bottom line and add transparency and efficiency to your business process.
The approach is to build on your current activity and to selectively integrate those items of highest priority into your business approach in order to maximise returns. This approach is generic and is equally valid independent of the industry in which you are active, the size of your organisation or the geography in which you are located. Key is that global best practice is moulded into a unique best practice in your organisation which meets your plans, needs, aspirations and time frame. Unlike tangible assets which commonly have only one use, intangible assets can often be used in several different applications simultaneously to create value.
| | | IP Strategic Framework |  | | |
Our consultants are firmly grounded in strategy and are trained to develop solutions that meet your strategic objectives.
As we understand your strategic context, we become enabled to deliver the right tools and methods for your situation.
In practice this may lead you to look in detail at your assets and what they do for you now and into the future, or lead you to consider how the different parts of your business can best combine their activity to best effect. Tacit results could be that you license out a technology, or set up a joint venture to market your product in a new market or geography, or have a sharper focus on what the market will require in future or set up a formal system to consider how these intangible assets support your business, what they could be worth and how to take the next steps to extract the most value from them. It is important that the approach is broad yet focused in that you concentrate on the issues of highest potential value return over a defined time frame to your business and integrate the intangible assets, both your “technology” and your complimentary business assets, into that business approach in defining solutions.
| | | The Value Hierarchy | | | |
The Value Hierarchy is a useful industry tool that we co-developed with Julie Davis. We have introduced it to hundreds of companies to provide an instructive way to establish their current situation, and their future goals.
Companies who aspire to improve their programs and to move between levels of the hierarchy can implement best practices that ICMG has co-developed with companies at every level.
Specific solutions will fit the particular situation in your business, in other words whether intangibles are being used at all, or perhaps only defensively to grow an application, perhaps in an environment where you have reached the stage where their cost control is a critical factor, or perhaps in a situation where you are either capitalising on these assets outside of your core business in a profit centre approach, or you have integrated the extraction of value into your business or have in fact made the extraction of value from these intangibles your core business. There are specific solutions tailored to each of these situations that look towards strategy, process, value, valuation, value extraction, measurement and reporting relevant to your business. Experience gained in over 15 years in the field, coupled with your understanding of your needs, and the global reach and thought leadership of ICMG creates a strong team. To discuss further, please contact me without obligation. |
